Since companies progressively look to online solutions for advertising and CRM, Gohighlevel CRM has come forth as a powerful all-in-one platform. Although many users are familiar with its main features, there are several overlooked functionalities that can significantly enhance the user experience and improve business operations. Knowing these hidden features can provide you with a competitive edge and help you fully utilize what Gohighlevel has to offer.
In this piece, we'll discuss 10 of these unnoticed features that frequently go unnoticed. Regardless of whether you're a veteran user or a newcomer to the platform, finding these features can streamline your processes and improve your holistic marketing strategy. Thus let's explore the world of Gohighlevel and discover the tools that might just transform the way you conduct your business.
Feature 1: Custom Funnels
Tailored funnels in Gohighlevel enable businesses to create personalized sales processes that correspond with their specific organizational needs. This functionality enables you to construct each step of the funnel with a flexible drag-and-drop interface, making it approachable even for those lacking extensive technical skills. By tailoring your funnels, you can refine the user journey, guaranteeing that potential customers experience a smooth path from discovery to purchase.
The ability to establish various funnel types, such as lead generation, sales, and appointment booking, offers businesses the versatility to target different objectives. You can incorporate different elements such as landing pages, forms, and follow-up sequences, making sure that each stage of the sales funnel is tailored for engagement and conversion. This level of customization enables businesses to refine their strategies based on real-time data and customer feedback.
In addition, Gohighlevel's integration with additional marketing tools improves the effectiveness of tailored sales funnels. By linking your sales funnels with email marketing, SMS campaigns, and social media platforms, you can nurture leads through multiple channels. This comprehensive approach increases the chances of successful customer acquisition, making custom sales funnels a significant aspect of the Gohighlevel platform that is essential.
Feature 2: Brand Customization
Brand customization is one of Gohighlevel's standout features that allows agencies to customize the platform as their own. This means you can offer Gohighlevel’s robust tools to your clients without them knowing that you are using a external service. By customizing the platform with your branding and color schemes, you provide a seamless experience for your customers, boosting your brand's reputation and visibility.
Additionally, the white labeling feature enables agencies to provide a more professional service. You can offer marketing automations and CRM tools that reflect your brand identity, making it easier to build enduring relationships with clients. By displaying your agency’s name on the platform, you foster trust and encourage loyalty among your clients while setting yourself apart from competitors.
Finally, the profitability of white labeling cannot be overlooked. By rebranding Gohighlevel, you can offer it to clients at a higher price, enhancing your revenue potential. This feature allows for greater flexibility in packaging your services, enabling you to create unique solutions customized to your clients' needs while maintaining full control over the customer experience.
Feature 3: Membership Sites
Creating membership platforms with Gohighlevel offers users the ability to build a community around their service or offering. This feature allows organizations to offer exclusive resources, educational resources, or assets to subscribers, enhancing customer engagement and loyalty. With customizable membership portals, you can adapt the user experience to meet your members' needs, making it easier to provide value and drive retention.
One of the key aspects of Gohighlevel's membership sites is the ease of use. You can swiftly set up content and materials without any coding skills. The user-friendly interface allows you to manage subscribers, track progress, and even automate communication with users. This capability not only cuts time but also makes certain that your audience remains engaged.
Additionally, Gohighlevel's membership sites integrate effortlessly with other features of the platform. You can associate membership content to your marketing strategies, such as distributing targeted communications to members based on their actions. This integration creates a cohesive experience that enhances the value of your offerings while strengthening your overall marketing plan.
Feature 4: SMS Marketing Automation
One of the standout features of Gohighlevel is its SMS marketing automation capability. This tool allows companies to connect with their customers directly through text messages, which can lead to higher engagement rates compared to traditional email campaigns. With SMS, messages are typically read within minutes, making it a highly effective way to share news, offers, or appointment reminders with your audience.
Creating SMS campaigns in Gohighlevel is easy and accessible. Users can create automated workflows that initiate text messages based on specific actions taken by their clients. For instance, if a customer fills out a survey or makes a transaction, Gohighlevel can automatically send a welcome message or a gratitude message, ensuring that your customers feels valued and informed. This level of personalization enhances the customer experience.
Moreover, Gohighlevel's analytics features provide insights into SMS campaign performance. You can track delivery rates, open rates, and customer responses, allowing you to improve your strategies over time. With SMS marketing automation, organizations can maintain consistent communication, support leads, and eventually drive sales more efficiently.